CommBank Can Book
For the Commonwealth Bank, we pulled off the biggest teaser campaign in banking history. After a week-long teaser campaign where the world CAN’T appeared all over the country without explanation, provoking hundreds of hours of media coverage, the new campaign was launched to the bank’s 230,000 staff at the same time as to the public. The CAN book was handed to every member of staff on the morning that all the CAN’T signage changed overnight to CAN, with CommBank branding.